About Us

Hello, I'm Yujin! I have spent the last 25 years pursuing my passion for growing software businesses in Asia Pacific.  I have built a proven track record of driving accelerated growth by assembling high-performance teams.

Having lived and worked in Australia, Singapore, and Korea, I have gained diverse experiences and perspectives that helped me become a successful business leader. 

I began my career as a strategy and planning consultant at Oracle Asia Pacific and travelled extensively throughout the region. I then got involved in building an APAC inside sales organisation of 200 sales reps. After that, I set up a technology sales organisation at Oracle Korea of about 75 people delivering 100M in revenue. I started and fostered a CIO community program with companies like Samsung, LG, SKT, Hyundai and other large companies.

After moving to Singapore, I engaged in direct selling in enterprise sales winning 1-5M$ deals. Once I resumed sales management roles, I spent 5 years leading regional teams as a GM for ASEAN at Dell Software and as a GM for ASEAN and India at Software AG carrying 20-50M of total revenue.  

In my last corporate role, I was the Asia Pacific Regional President for Unit 4. During my tenure, annual recurring business sales grew by 170%. Our team reduced employee churn and increased employee and customer satisfaction ratings.

I am a Doctoral candidate for Business Administration and Innovation at Singapore Management University.  I am committed to continuously developing my skills and expertise and to driving growth and innovation to meet the demands of the fast-changing software industry. 

Hi, I'm Joe,

I am an entrepreneur with over 25 years of experience buying, building and managing software solutions companies across Asia Pacific, Europe, Canada and Latin America. 

I have spent the most recent few years investing, mentoring, advising and growing technology start-ups worldwide, working with VCs and PEs. Before that, I spent most of my career managing mergers and acquisitions of small and large technology companies, particularly in Fintech.

I am passionate about working with great software products and solution companies that make a difference in customer experience.

Hi, I’m Adrian!

I am a sales and business development leader with a proven track record of delivering results as an individual contributor and as part of a team and a channel ecosystem. I have been specializing in the field of cybersecurity and cloud platforms since starting my own gig after graduating with a degree in Computer Engineering in 1996.

Having built and run sales teams and channels spanning APAC and EMEA for many large and small enterprises, I have acquired a thorough understanding of the various strategies and tactics utilized to meet the expectations of leaders and shareholders. Most importantly, my expertise lies in identifying and executing unique go-to-market (GTM) strategies.

Being results oriented, I have delivered exceptional results, including the largest win ever for IBM Security APAC in Korea. Moreover, I launched a global channel program at Checkmarx while leading my North Asia team to double-digit growth in the overall annual recurring revenue in a very competitive DevSecOps market.

Hello,  I’m Paul, and I’m based in Sydney, Australia. 

I bring over 30 years of technology sector experience.

I have a wide array of technology experience, from programming roles to client consulting, support services, pre-sales, and then ultimately to sales and sales management roles such as Managing Director, CEO and Board member. My work has taken me across Australia and New Zealand, across 18 countries in APAC and across the globe.

I have managed many diverse teams over the years, from small teams within startups to large teams across many geographies, cultures and time zones. I have built businesses from small revenues to over US$100M per annual revenue.  

I understand what it takes to build a successful business in the region and knowledgeable in regulatory, compliance and other obligations. I have obtained certification from the Australian Institute of Company Directors. I am a member of AICD. 

I am excited to continue to leverage my skills and dedicate myself to assisting organisations in their successful set-up and operation within the region.

Hi, I'm Scott! 

I live in South Korea, and I have over 33 years of experience in global and Korean domestic business development and sales in the software industry.  

I have successfully established Korean subsidiaries of global companies four times. I was the Korea Country Manager of Informatica, Pivotal, and Salesforce, and the Country Head of Cloud Apps at Oracle. Most recently, I was the CEO of CLOIT, a Korean Cloud Services company with over 450 people.

SaaS business has been my passion, demonstrated by the fact that I was the first to start a SaaS business in Korea in 2008. In 2020, I founded a startup in Korea called “SaaSlab,” which runs a SaaS marketplace. I aim to help established companies in Korea expand globally by sharing my experiences and solutions. Moreover, I have an optimized methodology to help global companies enter the Korean market and create partnerships and a strong customer base in Korea.

I hope to contribute to the overseas expansion of Korean companies with the Sales Innovation.io team.

Hi, I'm LT, 

I’m a software technologist and a product evangelist with over 25 years of experience. I started as a developer working on national-level projects in Singapore. I then moved through various presales roles with Quest Software, initially covering South East Asia and then Asia Pacific. My most recent position before joining Sales Innovation was as a GTM strategist and Chief Technologist across Asia Pacific with HVR, which Fivetran subsequently acquired.

I enjoyed working closely with the GMs of all Asia Pacific countries to build country-specific GTM plans. I also learned a lot about enabling internal sales and presales teams in countries and channel partner teams across the region. 

The most rewarding experience was helping to introduce and grow many new products and abling them to expand and gain customers and revenue base throughout Asia Pacific. 

I am passionate about everything pertaining to data; management, migration, integration, analytics, security, governance and more!

Hi, I'm Adam!

I’ve had a career spanning over two decades in the SaaS industry, where I've held diverse roles from project management and presales to CTO. My commitment is to deliver applications that users love to use and to foster the growth of exceptional teams.

I’m the founder of Lunaori.io, a fractional CTO/CISO consultancy, where I offer a unique blend of leadership for start-ups ready to scale up. We focus on infusing enterprise capabilities into products and implementing compliance controls, setting the stage for sustainable growth.

I mentor leaders in what it takes to succeed and practise what I preach. To that end, I’m a director and board member of multiple successful Singapore startups.  

I’m working with Sales Innovation.io because we share common principles. You shouldn’t need to hire a huge multinational workforce to break into the APAC market. This doesn’t drive customer value; it just adds overheads that customers need to pay for. The era of lean teams and lean leadership has arrived, and I’m punching my ticket with Sales Innovation.io.

Hi, I'm Tony!

I work with startup founders, SME leaders, and mid/C-level intrapreneurs. I enjoy engaging with them as they turn their innovation into a commercial endeavour, create something new, or spin off a product or service. I love the matching process between a provider and market needs, especially when it’s pushed into creating a new market altogether. I give my best in the “zero-to-three” timeframe. That’s from the inception of a project until it hits three years old. 

I have 30+ years of experience in technology, education, and entrepreneurship in the Middle East, the US, and Europe. I started my career as a technology consultant before spending two decades in higher education at the American University of Beirut. Throughout my career, I founded several for-profit and non-profit organisations and a handful of startups.

Today, I spend my time consulting in Saudi Arabia and coaching business owners. When I’m not working, I write, hike, bike, bake, and experiment with risotto.